ILIA it's a clean, skin-centric beauty, it's a brand that I discovered a little more than a year ago and that I never leave.
They believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide and color as our vehicle, they challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin.
They see skincare and makeup as one, and early on realized botanicals were not enough. Their potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors. They strongly believe in SPF, as it is what protects and powers these actives, making them up to 200% more effective. Without it, those skin-saving ingredients deteriorate quickly when exposed to light.
Wake up skin, makeup the rest.
Their daily essentials are designed to instantly revive your look. It all comes back to vibrancy, vivid washes of color, and a fuss-free philosophy with a focus on making your skin look and feel alive. With many of their products multi-use, for easy application on-the-go, you can make it up or make it down—they’ll always make it simple.
MIYAM the siblings who re-enchanted the supermarket
MIYAM is the story of a crazy project, carried by passionate and inspiring siblings. It is a story of family, kitchens and encounters, of French producers, of carefully chosen lands, of recipes thought out and created with love. This is Miyam's story. It's the story of Élie, Léa and Samuel, three brothers and sisters who are a bit of superheroes and who are reinventing the supermarket.
If you live in Paris, you can find them at 82 rue Beaubourg, in the 3rd arrondissement. You will find everything you need to prepare crazy recipes, they have also developed their own range with all the advice to associate well for those who don't have time (or don't like) to cook.
Personally, I am an unconditional fan of their AMLOU spread and their ALICE tomato sauce.
I met Eleonora, the co-founder of ELEMAT last year through a mutual acquaintance. This passionate sportswoman is a breath of fresh air, positive and illuminates with her smile. A real joy. A recurring entrepreneur, she decided to create ELEMAT to respond to the lack of a range of recovery treatments after exercise.
I tested their complete range and I must say that the smell is just divine, a real pleasure.
With the help of French laboratories specializing in body care, they have developed a range of healthy and effective products for all athletes, whatever their discipline, level of commitment and playing field.
Mixed treatments, for both women and men who listen to their bodies.
They were looking for solutions to the daily needs of sportsmen and women without compromising on quality, pleasure and sensoriality. They therefore developed their formulas using ingredients of natural origin renowned for their virtuous properties in terms of muscle preparation and recovery. They sought a perfume and textures that provide instant benefits. »
They put naturalness and eco-responsibility at the heart of their project and collaborated with packaging suppliers in France and Italy for their commitment to reducing the environmental impact of their product.