Who said that cycling was not for women? That we shouldn't be there? That we don't have the physical ability?
When you practice a sport it is essential to feel free and in your place!
Wilma is an attitude, a movement and a daily commitment. In an authentic and sincere approach, we encourage women to feel legitimate on their bikes and we act so that they take their place.
We are committed to inclusion, developing our collections in many sizes. All women can be cyclists, regardless of their body shape. As you can see, at Wilma we are all about body positivity!
We are aware of the impact of the fashion industry on the environment. In developing a complete range, we know that not everything can be organic, eco-responsible and locally produced. However, we are doing our best with what we have and what is possible for a young brand to adopt the most eco-responsible approach possible. We are looking forward to this industry becoming more respectful. There is still a long way to go, but we are ready to contribute, in our own way. We're not perfect yet, but we're trying to be as consistent as possible with the values we hold dear.
"Courage, sacrifice, determination, commitment, talent, strength, heart, guts. That's what little girls are made of" Bethany Hamilton, surfer
With Wilma, we want to show children that nothing is programmed and that you can do whatever you want as long as you want to. Because gender should not be a barrier to achieving their dreams!
Join the movement, for the women of today and tomorrow!