WILMA'S VALUES
Who said cycling isn't for women? That we don't belong there? That we don't have the physical ability?
When you play a sport, it's essential tofeel free and at home!
Wilma is anattitude, amovement, and a dailycommitment. With anauthenticandsincere approach, we encourage women to feel confident on their bikes and take action to help them claim their place.
We’re committed toinclusivity by offering our collections in a wide range of sizes. Every woman can be a cyclist, no matter her body type. As you can see, at Wilma, we’re all aboutbody positivity!
We are aware of the fashion industry’s impact on the environment.
As we develop a comprehensive product line, we realize that not everything can be organic, eco-friendly, and locally produced.
That said, we’re doing our best—with the resources we have and what’s available to a young brand—to adopt the most eco-friendly approach possible . We look forward to seeing this industry become more environmentally conscious.
There is still a long way to go, but we are ready to do our part, in our own small way.
"Courage, sacrifice, determination, commitment, talent, strength, heart, and guts. That's what little girls are made of."
Bethany Hamilton, surfer
With Wilma, we want to show children that nothing is set in stone and that they can do whatever they want as long as they havethe desire to do it.
Because gender shouldn't stand in the way of achieving their dreams!
