About Us
We believe in women's cycling
Wilma is much more than just an outdoor sportswear brand: it’s a statement of freedom and boldness for all women. Designed by women, for women, Wilma meets the needs of those who explore, challenge, and redefine boundaries.
Inspired by the boundless power of the great outdoors, we have a clear vision: a world where women also play a central role in sports. Through groundbreaking innovations and designs that blend performance with sustainability, we unlock the potential of female athletes and support them on every adventure—whether it takes place on a mountaintop or in everyday life.
Wilma is a heartfelt tribute to the women who dare to dream bigger, go further, and blaze their own trail in the world of outdoor sports.
Together with the Wilma Gang, our bold community of women, we are helping to shape the future of women’s sports—one that addresses today’s climate and social challenges while remaining inclusive of all women, mothers, and the LGBTQ+ community.
We are building a mission-driven company rooted in our deepest convictions.
Our team dreams of becoming B Corp certified, and we love oat milk lattes.
To date, we have created two world-first innovations that we are incredibly proud of, revolutionizing the industry and redefining the role of women.
Our first innovation: Bloody Queen
The first menstrual cycling pad, letting women ride freely 365 days a year—say goodbye to menstrual cups and tampons! Not only is this great for us, but it’s also a win for the environment, and we love that!
Our second innovation: Wild
The first removable cycling pad to incorporate Bloody Queen technology Bloody Queen a single pair of cycling shorts, offering a practical and innovative solution. It’s 1 pair of shorts + 2 pads = let’s set off on an adventure with total freedom!
