Give your cycling gear a new lease on life

Wilma and Goodloop: the partnership that repairs your cycling gear!

A few months ago on Instagram, we told you about our new partnership with Goodloop, and we wanted to give it another shout-out.

As they say, there’s strength in numbers, and this partnership between Wilma and Goodloop is perfect for keeping you on the road (while supporting a company with a purpose, of course).

Basically, if you have a minor issue with your jersey or cycling shorts, don't panic—Goodloop is here to repair your cycling gear!

Goodloop: The Experts in Repairing Outdoor Sportswear

Let's face it, not all of us are equally gifted when it comes to DIY.

So, Goodloop is Solenne’s initiative: a big fan of outdoor sports who decided to commit to making outdoor gear more sustainable.

Convinced that clothing that’s already been made should be used to its fullest potential—rather than left to gather dust in a closet because of a simple hole or a slightly worn zipper—the founder wanted to offer all outdoor sports enthusiasts an affordable, local, and reliable solution to give their technical clothing a new lease on life. ♻️

Basically, if you’ve been riding morning, noon, and night and now there’s a little hole in your Bloody Queen cycling shorts or the zipper on your jersey is a bit worn out , no problem, girl— they don’t deserve to be thrown away or left in the closet waiting for a miracle!

When women start businesses and team up!

Because we love supporting meaningful, sustainable, and eco-friendly businesses—and because, above all, we love highlighting real GIRL BOSSES—Wilma & Goodloop was a no-brainer (women, outdoor sports, and a vital environmental mission 😍)

Goodloop always operates with a focus on environmental sustainability:

Reduces the consumption of resources associated with the manufacture of new equipment
Reduces pollution caused by the textile industry
Support a local economy