Women in Outdoor Sports: Accessible, Authentic, Sustainable
This is the guiding principle ofLoop Sports, GirlsUp, andWilma. Our shared mission is to inspire and encourage women to enjoy memorable experiences in the great outdoors through the guidance, gear, and adventures we offer.
So what better occasion than Women’s Sports Day to team up and create a visual collaboration with members of the GirlsUp community (@colineand@Emma)—dressed in ourWilma outfitsandriding Loop Sports bikes—to showcase the thrills, experiences, and scenery that the start of the year has to offer.
Alright, everyone, here's a quick recap:
Loop Sports is the specialist in refurbished sports bikes. Their goal is to provide easier, safer, and more sustainable access for both enthusiasts and newcomers. Their mountain bikes, road bikes, and gravel bikes are inspected, certified, and guaranteed to give you peace of mind at the time of purchase—and, more importantly, over the long term—so cyclists can focus on their ride and not on the reliability of their gear. (you know what you have to do 😉)
Girls Upisthe first French online store created by female athletes for female athletes. On the site, you’ll find stylish and high-performance gear for all kinds of sports.
Wilma isa cycling apparel brand dedicated entirely to women; we offer high-quality technical clothing designed to fit women’s body types, in sizes ranging from XS to XXXL.
Whether you're a beginner or a true enthusiast, we're waiting for you...
With these beautiful photos taken by @Pierre, we invited our communities to share their thoughts, tell their stories, and take advantage of special offers—all to further our mission and help our community enjoy these amazing playgrounds even more!
