Since 2020, Wilma has been the go-to brand for female cyclists, supporting them on all their cycling adventures with high-quality clothing designed specifically for you.
Over the years, we have proudly launched groundbreaking global innovations and vibrant collections that our community loves.
Today, we’re thrilled to announce a new chapter in our commitment to women in sports: the launch of our running collection!
Why running, for a cycling apparel brand?
Why limit yourself when you can thrive through cycling and running? It is with this vision in mind that we are expanding our product line to include running.
Our goal? To offer you new possibilities, new experiences, and a variety of training options.
This move toward running apparel is rooted in core values:
👉 Diversifying athletic experiences: By offering a range of running programs, we enable our customers to discover new challenges and push their limits in another area of outdoor sports.
👉 Building our community: By welcoming female runners into our community, we’re expanding our circle of women who are passionate about outdoor activities. We want all women to feel supported and inspired in their athletic journeys, no matter what sport they play.
👉 Simplicity and versatility: Our running apparel is designed with the same attention to detail and performance as our cycling apparel. It is versatile and suitable for all types of outdoor sports activities.
👉 Pushing Your Limits: At Wilma, we believe in the courage, strength, and freedom of every woman in sports. Whether cycling or running, our goal remains the same: to support our customers as they strive to push their limits—for themselves and for no other reason.
Revolutionizing cycling and running for women
From the very beginning, Wilma has been much more than just a women’s cycling apparel brand. We have been pioneers in innovation, pushing the boundaries to create a space where women feel not only represented, but also fully free to express themselves through their passion for cycling.
By opening our doors to the world of running, we are expanding our vision of women’s empowerment through a line of clothing designed for all outdoor activities.
A message from founder Céline 🎤:
“When I founded Wilma, my goal was clear: to provide women with a platform where they feel not only supported but also celebrated in their efforts to thrive in sports. We’ve introduced groundbreaking innovations that have transformed women’s cycling, paving the way for a new era of freedom and self-expression for female cyclists. These technical advancements also symbolized our commitment to creating a space where women feel fully included in the world of sports.”
To support you in all your outdoor activities
By expanding our brand into running, we want to offer women a clothing line that supports them in every aspect of their active lives.
Our products are designed with the same attention to detail, the same commitment to quality, and the same drive for innovation that have made Wilma a leader in the world of women’s cycling.
Whether it's for a morning run in the park or an intense workout on the trails, our clothing is designed to offer optimal comfort, top performance, and amazing style.
For the place of all women in sports
Beyond expanding our product line, our decision to branch out into running represents a deeper commitment to gender equality in sports.
We firmly believe that all women deserve to be represented in the world of sports, regardless of their background, fitness level, or personal goals.
By expanding our brand into running, we want to send a clear message: no matter who you are or where you come from, Wilma is here to support you.
Pushing the boundaries of women's empowerment
Wilma’s expansion into running reflects our commitment to empowering women in every aspect of their lives, including in the world of sports. We are proud to offer women a brand that supports them in all the outdoor sports they enjoy, and we look forward to continuing to push boundaries and create a future where every woman feels fully included and celebrated in the world of sports.
Stay tuned, because new adventures await you with Wilma ✌️
