Since 2020, Wilma has been the road buddy of female cyclists, accompanying them on all their cycling adventures with quality clothing designed especially for you.
Over the years, we have proudly launched groundbreaking global innovations and colorful collections loved by our community.
Today, we are delighted to announce a new era in our commitment to women in sport: the arrival of a running range!
Why running for a cycling clothing brand?
Why limit yourself when you can thrive on cycling and running? With this in mind, we're expanding our range by adding running.
Our goal? To offer you new possibilities, new sensations, and to vary the pleasures of training.
This openness to running clothing is rooted in essential values:
👉 Diversification of sporting experiences : By offering a range of running products, we allow our customers to discover new challenges and push their limits in another area of outdoor sport.
👉 Community Building : By welcoming female runners into our community, we're expanding our circle of women passionate about outdoor activities. We want all women to feel supported and inspired in their fitness journey, no matter what sport they practice.
👉 Simplicity and versatility : Our running clothing is designed with the same attention to detail and performance as our cycling clothing. It will be versatile and suitable for all types of outdoor sports activities.
👉 Self-improvement : At Wilma, we believe in the boldness, power, and freedom of every woman in sport. Whether cycling or running, our goal remains the same: to support our clients in their quest to surpass themselves, for themselves and for no other reason.
Revolutionizing cycling and running for women
From the very beginning, Wilma has been more than just a women's cycling clothing brand. We've been pioneers in innovation, pushing boundaries to create a space where women feel not only represented, but also fully free to express themselves through their passion for cycling.
By opening our doors to the world of running, we are expanding our vision of female empowerment through a range of clothing designed for all outdoor activities.
A word from the founder Céline 🎤:
“When I founded Wilma, my goal was clear: to provide women with a platform where they feel not only supported, but also celebrated in their efforts to thrive in sport. We introduced global innovations that changed the game in the world of women's cycling, paving the way for a new era of freedom and expression for female cyclists. These technical advances were also symbols of our commitment to creating a space where women feel fully integrated into the world of sport.”
To be able to accompany you in all your outdoor activities
By expanding our brand into running, we want to offer women a range of clothing that supports them in all aspects of their active lives.
Our products are designed with the same attention to detail, commitment to quality and desire for innovation that have made Wilma a benchmark in the world of women's cycling.
Whether it's a morning run in the park or a hard workout on the trails, our clothing is designed for optimal comfort, high performance and crazy style.
For the place of all women in sport
Beyond expanding our product line, our decision to expand into running represents a deeper commitment to gender equality in sport.
We firmly believe that all women deserve to be represented in the world of sport, regardless of their background, fitness level or personal goals.
By expanding our brand into running, we want to send a clear message: no matter who you are or where you come from, Wilma is here to support you.
Pushing the boundaries of female empowerment
Wilma's expansion into running represents our commitment to empowering women in all aspects of their lives, including sports. We're proud to offer women a brand that supports them in every outdoor sport they pursue, and we look forward to continuing to push boundaries and create a future where every woman feels fully included and celebrated in the world of sport.
Stay tuned, because new adventures await you with Wilma ✌️
