Which cycling shorts should I choose?
Not sure how to choose the right cycling shorts? Check out all our tips for finding the best pair for you!
Not sure how to choose the right cycling shorts? Check out all our tips for finding the best pair for you!
Top tips for choosing your bike, from your friends at the Wilma Gang!
Women in Outdoor Sports: Accessible, Authentic, Sustainable. This is the guiding principle of Loop Sports, GirlsUp, and Wilma. Our shared mission is to inspire and encourage women to experience moments...
Wilma and Goodloop: the partnership that repairs your cycling gear! A few months ago on Instagram, we told you about our new partnership with Goodloop and...
One of the most inspiring stories in women's sports Meet Wilma Rudolph, our inspiration! She paved the way for many athletes, and we want to keep making history......
Not sure where to go riding this summer? 😎 Don't panic—we've found plenty of cool spots where you can ride and soak up the sun. The best technique...
At Wilma, we love to keep our eyes and ears wide open. Here, we’re sharing a variety of artworks, films, and books that we hope will inspire you and teach you...
The Bloody Queen, the board that will change your riding. No more excuses for not going out to ride. Rules are meant to be broken.
Bloody Queen® and Wild™ When technology finally adapts to women’s bodies—even during their periods For decades, women’s cycling has been designed with adaptation in mind. Adapting the...
We’ll answer all your questions about our menstrual pad—the Bloody Queen
In this final episode, we introduce you to women from different walks of life who have each broken down barriers in their own way. Welcome to BTMH#4 ***** SARAH STOREY British,...
Women's cycling from 1930 to 1990 was marked by major innovations. With the women's Tour de France in 1955, the first World Championships (road and track) in 1958, the first women's...